Evan Williams Bourbon Partners with Championship Bull Riding

Fort Worth, Texas (February 11, 2010) ~ Another exciting announcement was made today at Championship Bull Riding (CBR) headquarters in Fort Worth, Texas. Evan Williams Kentucky Straight Bourbon Whiskey, the country’s second largest selling Bourbon brand, has signed a deal with the organization as the Official Bourbon of the CBR.

“Evan Williams Bourbon is excited about our involvement with CBR through this official sponsorship,” stated Susan Wahl, Brand Manager for Evan Williams at Heaven Hill Distilleries, producers of Evan Williams. “We feel we are supporting an important and growing sport and that we are reaching many of our customers and prospects in a relevant way.”

Evan Williams, named for Kentucky’s first distiller of 1783, is the second largest selling brand of Kentucky Straight Bourbon Whiskey in the U.S. and is known for its rich, smooth taste. Evan Williams Bourbon is produced according to a traditional recipe by father and son Master Distiller Parker and Craig Beam. They represent sixth and seventh generations, respectively, of the most famous family in American Whiskey making. “We are pleased to have reached a partnership agreement with a producer of such a high quality, uniquely American product. We look forward to a long term relationship with Evan Williams Bourbon,“ stated Wes Bruce, CEO of Championship Bull Riding.

Evans Williams Bourbon-Think Wisely. Drink Wisely. Evan Williams® Kentucky Straight Bourbon Whiskey. Distilled in Kentucky.
Bottled by Old Evan Williams Distillery, Bardstown, KY 4004 43% Alc./Vol. © 2010 www.evanswilliams.com.
About CBR

Led by bull riding icon, Tuff Hedeman, Championship Bull Riding, Inc. (CBR) is a nationwide professional bull riding tour which airs primetime every week on GAC with over 14 million viewers each year and logging over 300 hours of television annually since 2004. Every CBR Tour features a two hour show and an adrenaline rush with more than 20 events and over 100,000 fans in live attendance. CBR is home of the REAL COWBOY SPORT and the best bull riders and bulls in the world. We are committed to the riders, the fans, the sponsors, and all those involved in the professional bull riding industry and we live by the words Strength, Stamina, Integrity and Speed. For more information on CBR, please visit www.CBRbull.com or call us at 817.626.BULL.

About Heaven Hill Distilleries, Inc.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com <http://www.heavenhill.com> ) is the nation's largest independent, family-owned and operated spirits producer and marketer and the world's second-largest holder of Kentucky Bourbon. Heaven Hill's diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey (www.evanwilliams.com); Hpnotiq Liqueur; Whaler's Rum; Burnett's Gin and Vodkas; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Água Luca Brazilian Rum Cachaça, Lunazul Tequila and La Certeza Tequila. Heaven Hill reminds you to "Think Wisely. Drink Wisely."