Cindy Meyers is the CEO of Rodeo Attitude. She began working for Rodeo Attitude in 1996 when it was still called Let’s Rodeo. Cindy along with Diane Davis, R. Todd Crase and Mark Ficken founded the group to promote the sport of rodeo, country music and to preserve our nations Western Heritage. Rodeo Attitude is a Christian based group with a major part of their resources directed to Cowboy Ministries.
Cindy originally was assistant to Diane Davis who was the originator of the idea and web site. When Diane’s father became ill Cindy was promoted to CEO on a temporary basis. With the sudden death of Diane the position became permanent.
A graduate of Nevada Community High School, Nevada, Iowa, Cindy married Larry Meyers in 1967. The couple farmed, raised livestock and had a trucking company near Maxwell, Iowa, until Larry’s retirement in 2010. They have three children. The oldest James Deam is married to Mary and has 4 children and 3 grand chiin Maxwell, Iowa. Shldren. He is the web master, graphic artist and often reporter for Rodeo Attitude as well as running his own web design company. Carolyn is married to D. J. Laffey and has two sons. She owns and operates 78 Main a graphic design and sign company also in Maxwell, IA. She is also active in community affairs. The youngest, LoriDee, is married to T. J. Coughenour. She has worked as a reporter and spokesperson for Rodeo Attitude since she was 9. She currently has a full time job in Des Moines, Iowa.
Besides raising a family and farming Cindy has played an active role in her church, 4-H, school affairs and been an activate for the American farmer especially during the Farm Crisis in the late 1980′s. Although she never attended college she has done extensive studying at home and through the school of hard knocks. When the world turned to computers she taught herself with the help of her son the programs necessary to run a successful sign and graphic business and later learned to build web sites.
It was her love of rodeo and cowboys that brought her and Diane Davis together. Diane later introduced her to Todd Crase and Mark Ficken. Since 1996 she has cultivated a large group of cowboys, entertainers, contestants, writers and business people who have all lended a hand at building Rodeo Attitude to a group dedicated to the goal of promoting rodeo, country music and the Western Lifestyle.
Cindy serves as CEO of Rodeo Attitude by following four basic principals. “First, I am a fan and always want to stay that way. Second. No one can know everything and I am only as smart as the cowboy I am standing next to! Third. None of this would be possible without the support of my loving husband, Larry. Fourth and most importantly. I am nothing without God.”