Event Report   
Rodeo Attitude Report

Reported By:  Cindy Meyers and Cathi Fink 

12th Annual Snow Bull

Chad Carlson Arena, Memorial Auditorium

Burlington, Iowa

March 11-13, 2004

The EVENT  By: Cindy Meyers

 

When the fans walked into the Memorial Auditorium for the 12th Annual Snow Bull they were treated to an evening of action packed bull riding and bullfighting competition. Watching from the comfort of their seats few were aware of the hard work it took to create the arena they saw in front of them.  When Snow Bull started in 1993 the committee would have to locate the approximately 35 loads of dirt each year for the arena and back pens.  In 1999 the city was doing some excavation work and gave the committee excellent clay dirt if they could find somewhere to store it.  A vacant lot was found and now each year Fye Excavating, Sperry, Iowa, donates their time and trucks to haul the dirt in and out.  Brueck Construction provides the necessary end loaders.  The whole process of hauling in the dirt and setting up the arena takes approximately 12 hours.  After the event they reverse the process, which takes another 12 hours.

Over the past twelve years Snow Bull has under went several changes.  One of the bigger changes occurred in 2000 when the committee hired Double S Bull Company, Sidney, Iowa, to be the major stock contractor for the event.  Shad and Vicki Smith, owners of Double S Bull Company brought more than their bulls to the event.  For the first time in 2000 the event went from an open bull riding to a sanctioned event.  Double S Bull Company has been the Stock Contractor of the Year for the last 6 consecutive years for the Bullriders of America and as a newly sanctioned event Snow Bull won New Event of the Year and Event of the Year in 2000.  In 2001 and 2002 they again won Event of the Year.  In 2003 they won the new category Inside Event of the Year.  Originally the event had mutton busting on Thursday night and bull riding on Friday and Saturday.  With an increase in added money and more cowboys wishing to enter the Thursday night event is now bull riding also with the mutton busting being held on Saturday afternoon.  This year 105 riders entered the bull riding competition and 88 children entered the Saturday mutton busting.

 

In 2002 another event was added to the program.  The newly formed Midwest Bullfighting Association held its first event last year at Snow Bull and they were back again this year.  Each night three bullfighters competed against  Mexican bulls in freestyle bullfighting.  This event definitely has the audience sitting on the edge of their seats and holding their breath.

 

This year marked another milestone in the history of Snow Bull.  For the first time pyros were used in the opening.  Waylon Perry, owner of Perry’s Pyros, with help from J & M Displays and Hi-Tech FX made this possible.  Waylon has been a member of the committee for several years and has produced the opening since 2001 with the assistance of Tiny Ray, Shelbyville, Missouri.  This year master of ceremonies, Tiny, announcer, Chris Pyle, Sedalia, Missouri, and Waylon totally out did themselves with an opening equal to any you would find at a show ten times the size of Snow Bull.  The opening started in a dark house with riveting music playing in the background, the only light to be seen a string of small colored lights outlining the arena fence.  Suddenly pyros shot from above and as they hit the arena floor, flames in the shape of a bull’s head ignited with even more pyros shooting from the flames.  Although beautiful may seem like a word out of place at a bull riding but I can think of no other word to better describe it.  The cowboys for the night were then introduced as spotlights traced their entrance into the arena.  Each night athletes that had earned the right to be called Gold Buckle Cowboys were given the star treatment as they were spotlighted on top of the bucking chutes and then walked down a lighted ramp to the center of the burning bull’s head.  As the audience bowed their heads and the cowboys kneeled in the arena, Chris led everyone in a prayer.  Tiny then recited an inspirational reading about the American flag as a huge flag that covered the entire back of the stage was spotlighted.  At the end of the reading the Burlington High School Jazz Choir sang our National Anthem with such harmony no instruments were needed.  There should be some very proud parents!  

 

No bull riding can take place with out bullfighters.  Brett “Hootie” Pettyjohn, Knoxville, Iowa, and Rob Canby, Mount Pleasant, Iowa, provided the cowboy protection showing the speed and style that has won them countless awards.  We were ready to start the bull riding when out of the crowd came a disturbance.  It was the funnyman, Shawn “Boom Boom” Thompson, Sidney, Iowa.  Shawn has won his share of awards also with his nonstop humor.  There was never a dull moment throughout the three-day event with Shawn around.  Shawn was joined in the arena several times by his 4-year-old son, Tate, who wowed the audience with his funnyman skills.  Dad and son did a wild “Cotton Eyed Joe” among other acts.  Tate truly stole the hearts of everyone!

 

Those lucky enough to sit in the balcony had a unique seat not found in many bull ridings.  At most events the area behind the chutes where the cowboys prepare for their rides is out of view of the fans, but in Burlington the chutes are set up directly in front of the auditorium stage and the cowboys prepare for their ride in full view of the fans.  It is almost like watching a movie that takes you behind the scenes and then brings you back to center stage for the action.  I heard several comments on how they had enjoyed getting to see this side of the ride.

 

On Thursday night a very special award was presented.  Each year the Snow Bull committee honors one person with the Chad Carlson Memorial Award for their contribution to this event and the sport Chad loved so much.  Chad was the vice-president and a strong supporter of the event until his untimely death in 2000.  Chad was killed by a drunk driver and a campaign by his friends and Rodeo Attitude still show Chad Carlson White Buffalo stickers as a reminder to remember Chad and others killed by drunk drivers.  This year the award went to a very surprised Tom Walz, president of the Snow Bull committee.  Tom has served on the committee from the beginning and as its president since 2000.  He was instrumental in bringing Double S Bull Company and the Bullriders of America and National Federation of Professional Bullriders to this event.  Tom has served the Burlington community as a Burlington Police officer for 24 years.

 

On Friday night two more awards were presented.  Beginning in 2003 Snow Bull became the first stop on the annual Extreme Bullriding Tour.  As a part of the kick off for 2004, Travis Sellers, the 2003 Hawkeye Champion was honored with the presentation of the saddle he won for winning the most money at events in Iowa.  Also honored was Rodeo Attitude as the presenting sponsor for the Extreme Bullriding Tour.  Larry Meyers, CEO, and Cindy Meyers, president, accepted the trophy buckle.

 

On Saturday night the Snow Bull committee was honored.  Also Double S Bull Company took the opportunity to honor members of their staff for their hard work during the 2003 tour.

Two very special volunteers on Friday and Saturday were Dr. Douglas Heath, Cedar Rapids, Iowa, and his wife who were on hand to assist the riders for the Extreme Sports Medicine Team.

 

The first year Snow Bull was held the proceeds raised went to the American Red Cross.  Over the years other groups have joined the list of beneficiaries of this event.  To date over $100,000 has been contributed to local Boy Scouts, Girl Scouts, area high school organizations and local youth sport's leagues as well as the American Red Cross.  With total revenue for 2004 exceeding $35,000 Snow Bull 2004 was not only a success as an enjoyable event for those who attended and participated but as a success for the Burlington community.  Congratulations for a job well done!

The ACTION!  By:  Cathi Fink, Youth Board Member and Reporter

Thursday

The first night of Snowbull is now history.  It was an awesome show from the exciting opening to the final ride.  The following riders qualified for the short go:  Dustin Hall made 8 with an awesome ride and a score of 88 in the long go then rode his second bull for 79 points. Gave him a combine score of 167   Kurt Check scored an 86 in the long go and an 84 in the short. Giving them a combine score of 170.  Willis Trosclair scored an 81 for his 8-second ride in the long go, followed by an 82-point ride in the short for a combine score of 163.  (Special note-Willis made a quick trip to Fort Worth following this event and finished in 6th place at the PBR Tuff Hedeman Challenge).  Wade Sundell had a nice ride in the long go with 86 points but unfortunately he bucked off in the short.  Will Hellentall made the whistle for an 83-point ride and bucked off in the short.  Adam Kendrick rode for 82 in the first round but didn't score in the short. 

Friday
The Friday night crowd in Burlington saw some awesome bulls and talented bullriders from seven states. The bulls got the best of the cowboys through out most of the show, with only 9 of the 35 riders making the whistle.  Nathan Owen (Osage, IA) is riding better than I've ever seen him ride. He scored 78 in the long go. He came back in the short with a chance to ride Repo Man, a bull that has bucked off many professional bullriders including Cody Hart.  He covered that bull with an outstanding 86-point ride.  Tyler Freeman (Lockwood, MO) made the 8-second whistle in the long go for a score of 78, followed by an 85 in the short. Showing this Iowa crowd just how he earned so many trips to the NFPB Finals.  Paul Weinburger (Brein, ND) rode is first bull for 84 points, then bucked off his second bull of the evening.  Travis Sellers (Wentzville, MO) stuck it to his first round bull and received 83 points but lost his grip in the second round and failed to make it to 8.  Travis is also a Rodeo Attitude Representative and the Power Up Prayer Leader for the Extreme Bullriding Tour.  Cody Stephens (Grove, OK) stuck with his bull for the full 8 seconds to score 82 points, then bucked off in the championship round. I'd like to mention that Cody is the latest addition to the Rodeo Attitude family; he is not only a representative but also a youth board member. This young man is still in high school and just beginning his first year in the BOA & NFPB, he proved that he is ready to ride with the big boys and I expect to be hearing his name a lot in the future.  PeeWee Helmus (Arthur, IL) also rode his first bull for 82 points and bucked off in the short go.
John Jacobs bucked off his reride bull in the first round and got stomped on pretty good; he did take a trip to the hospital in the ambulance and had a severely dislocated shoulder. Thanks to the bullfighters who got the bull away from the rider and out of the pen so quickly.

Saturday
Some how this team manages to take a show that was outstanding for two nights and make Saturday night bigger, better, and more exciting for the audience in Burlington. The opening for the show tonight was awesome, the bulls were rank, and the riders were ready to ride. By the end of the night the score was bulls 25~vs~bullriders 10.  Adam Mace (Raod-I, WI) covered his first bull with an 82-point ride. He came back in the short go to ride the famous PBR bull Vegas Nights and thrilled the crowd with a 90-point ride. That earned him the title "Snowbull Champion" not only for Saturday night but also for the overall event.  Rodeo Attitude Representative and Youth Board Member Jimmy Twedt (Ellsworth, IA) rode his first round bull like the Iowa High School Champion that he is and received 82 points for his efforts. He climbed on a second bull and came out even stronger with an 89-point ride. He can now add Snowbull 2004 Reserve Champion to his list of accomplishments.  Professional Bull rider Jed Ward scored an 84 in the long go tonight and came back with an 85-point ride on the Rodeo Attitude bull. This earned him not only third for the night but also for the three-day event.  Kyle Jahnke (Solon, IA) thrilled the crowd with an awesome 85-point ride but was unsuccessful on his second bull.  Levi Yoder (Ellsinore, MO) rode his first bull and went home with a score of 79 after his short go bull, Sin City, tossed him before the whistle.

105 Riders in three days at Snowbull 2004 and the top 3 all rode in front of the Saturday night audience!!! What a way to end this event. Congrats to everyone who helped to make Snowbull so spectacular. I don't know how you can make it any better next year, but somehow you always manage to. See you at Snowbull 2005.

Cathi's Special Report

One of the most meaningful things about Snowbull is that it is a time to remember an absent cowboy.  Chad Carlson had been one of the earliest members of the Rodeo Attitude Program, worked with White Buffalo Productions, and was the vice-president of the Snowbull event in Burlington, Iowa. On September 17, 2000 as he and his good friend Waylon Perry traveled home from an event  they were struck by a drunk driver.  As Waylon pulled himself from the wreckage, the driver of the other vehicle left the scene. Several hours later the rodeo world lost Chad.  As a teenager it sent a powerful message to me to see so many members of the rodeo family as well as Chad’s community dedicate themselves to making people more aware of the dangers of drinking and driving.  The "Chad 2000" stickers help to remind everyone of this hard working, fun loving young cowboy, and the dangers that wait if you make the choice to drive after drinking.  Snowbull was a time to remember Chad, a time for others to hear about him for the first time, and a time for many to place the Chad 2000 decal on their vehicle window.  I over heard many of the guys say that Chad will never be forgotten.  I know he will live forever in the hearts of his close friends and family.   I also know that Chad loved to rodeo, have a good time, and visit with friends he didn’t see often enough.  So that’s what we did for him in Burlington this weekend.  We had a blast and he was there with us every step of the way.

Official Results Bull Riding

Official Results Bullfight and Cathi's Report