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Orchard, Texas - (February 5,2012) Exclusive Genetics announces they are doubling the competition, intensity, and excitement of the 2012 Million Dollar Bucking Bull Futurity (MDBBF)! The road to the championship will once again start during the PBR Finals in Las Vegas in October, but 2012 will end with a show down of the top 25 bulls during the NFR (National Finals Rodeo) right back in Las Vegas in December.

All eligible 2012 MDBBF bulls will compete in the first round at the South Point Equestrian Center during PBR Finals with the top 25 headed to the Orleans Arena for the finals during NFR.

Exclusive Genetics has partnered with the Legends Roundup 2012. The Million Dollar Bucking Bull Futurity Super Bull Showdown will be held in the beautiful Orleans Arena during the Roundup. Former NFL great Russ Francis is promoting a two-day spectacular that will feature the Million Dollar Bucking Bull Futurity, Million Dollar Bull Ride, Pro-Am team roping featuring some of the legends of rodeo matched with celebrities from the entertainment and sports world and the Legends Roundup 2012 Ranch Rodeo National Finals. Add rodeo skills clinics, western shopping and autograph sessions with some of rodeo’s greats, and you have an event that is and will continue to be a must attend during the NFR.

Exclusive Genetics CEO and President Billy Jaynes is excited. Jaynes commented, “We had an amazing Million Dollar Bucking Bull Futurity in 2011. I thought the excitement level peaked when Champion OMG’s owners Bill Dase and Lonna Van Meter collected their check for $500,000. I wondered how could we make 2012 an even more exciting experience for our customers, and I know we have found it by partnering with the Legends Roundup. Russ Francis has a solid ranch and rodeo background and is one of the most respected figures in Las Vegas. Russ has put together a great team with Boyd Gaming and 8 time world bull riding champion Don Gay to plan this event.”

Russ Francis is equally excited about the partnership. Francis said “The Million Dollar Bucking Bull Futurity is the highest paying 2-year-old Futurity in the world. Billy Jaynes raised the bar for the entire industry through this event. It is unbelievable that during the Legends Roundup 2012 with the MDBBF Super Bull Showdown and our Million Dollar Bull ride over $2,000,000 will be on the line. Now that’s real Las Vegas numbers!”

In 2012, not only will customers whose bulls compete in the MDBBF enjoy the excitement of Las Vegas during the PBR Finals, but will be treated to a whole new experience by joining the over 150,000 rodeo fans and cowboys who converge on the town during the NFR. If you enjoy shopping as much as rodeo, you are in store for a treat. Tens of thousands of square feet of shopping all over Las Vegas is dedicated to Cowboy Christmas, the worlds largest marketplace to buy anything western.

The venue for the 2012 MBDDF Super Bull Showdown is one of the finest in Las Vegas. The Orleans Arena is state of the art and features skybox suites that Exclusive Genetics customers will enjoy while taking in the action.

A special Million Dollar Bucking Bull sale will take place in the VIP area of the Orleans Arena after the 2012 champion is crowned.

Much more information will be available throughout the year as Exclusive Genetics begins the countdown to the MDBBF Super Bull Showdown. Click HERE to learn about the Million Dollar Bucking Bull Futurity.


For More Information:

Jeff Bressler
Exclusive Genetics
979-478-BULL (2855)
631-741-2436 (24 hour cell)

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